Marketing Managers
Management
The job is to decide who a firm's products or services are for, how they should be priced, and how they will be promoted. Market conditions and competitors are studied, sales are forecast, and budgets, research spending, and profit-and-loss projections are weighed before a plan is set. Work often includes consulting on design, color, or packaging, compiling offering lists, and coordinating with advertising or promotion managers. Staff hiring, training, and day-to-day oversight of marketing or sales people sit in the same role. It suits people who like studying demand and competitors, making pricing and product calls, and tracking whether a plan actually sells.
Typical education: Bachelor’s Degree (4-year)
Annual Median Wage in Field (2025)
$166'790
Median Wage Market Position
$166'790
What you might do
- Shape marketing strategy from goals and market facts
- Work with ad and promo managers on campaigns
- Set prices that balance profit and buyer satisfaction
- Weigh product costs, budgets, and expected returns
- Forecast sales and watch market trends
- Advise on product design, color, and packaging
Skills that matter
- Marketing strategy grounded in demand
- Pricing that balances profit and satisfaction
- Sales forecasts and trend monitoring
- Budget and return checks on new products
- Hiring and training of marketing staff
- Advice on design, color, and packaging
AI & the future of this role
Market research, content, and campaign optimization could shift heavily toward AI-assisted workflows. Strategy and customer insight still count, yet screen-based analysis and creative iteration may leave fewer uniquely human tasks.
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Includes O*NET® 30.3 Database information by USDOL/ETA under CC BY 4.0; modified by LostInCareer. Wage/outlook from BLS. Attribution details