Market Research Analysts and Marketing Specialists
Business and Financial Operations
Collects figures on who customers are, what they prefer, and how they buy, then looks for markets and the forces that change demand. Designs surveys and polls, or pulls existing data, and works with statisticians and other researchers when opinions or campaign ideas need a closer look. Writes reports that turn the numbers into charts and plain text, measures whether ads and other outreach worked, and tracks sales trends so a company can see where it stands. Suits people who like turning messy data into a clear finding and deciding what the next question should be.
Typical education: Bachelor’s Degree (4-year)
Annual Median Wage in Field (2025)
$78'760
Median Wage Market Position
$78'760
What you might do
- Study who customers are and what they buy
- Turn research into reports, charts, and plain text
- Work with pollsters to gather consumer opinions
- Measure how well marketing campaigns are working
- Ask customers and staff how satisfied they are
- Forecast sales and watch marketing trends over time
Skills that matter
- Translating research into graphs and reports
- Customer demographics and demand analysis
- Designing surveys, polls, and questionnaires
- Forecasting marketing and sales trends
- Collaborating with pollsters and statisticians
- Measuring campaign and advertising results
AI & the future of this role
Gathering market signals, summarizing research, and drafting campaign options are highly screen-based tasks that automation could take over at scale. Interpreting messy customer motives, setting priorities with leadership, and owning brand judgment remain harder to fully hand off.
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Includes O*NET® 30.3 Database information by USDOL/ETA under CC BY 4.0; modified by LostInCareer. Wage/outlook from BLS. Attribution details