Search Marketing Strategists
Business and Financial Operations
Reads how people search, then places keywords and other content so pages rank where those queries go. Works with developers on site structure and page setup so search engines can read the site, and trims text, images, and other assets for both ranking and usability on phones and computers. Sets up analytics, watches visits, clicks, conversions, and cost per click, and reports those measures to marketing leads. Helps set the online marketing plan from those figures. Suits people who like testing small changes, reading metrics closely, and solving visibility problems with evidence rather than guesswork.
Typical education: Bachelor’s Degree (4-year)
Annual Median Wage in Field (2025)
$78'760
Median Wage Market Position
$78'760
What you might do
- Tune web content so it ranks in search results
- Place keywords based on how people search online
- Tally visits, clicks, sales, and ad costs
- Brief marketing leaders on search campaign results
- Work with developers to make sites easier to find
- Help set the online marketing plan and its goals
Skills that matter
- Reading search queries to see user intent
- Placing keywords and content for visibility
- Reporting search results to marketing executives
- Coordinating page construction with developers
- Setting up analytics to track visitor behavior
- Deciding which search tactics to keep
AI & the future of this role
Keyword research, bidding tweaks, content variants, and performance reporting sit squarely where models already excel, so much day-to-day optimization may consolidate. Competitive strategy, creative positioning, and accountability for spend still tend to require experienced human oversight.
Does Search Marketing Strategists fit your values?
Take the free LostInCareer assessment to see personalized matches based on your core values—not just a personality label.
Related careers
Includes O*NET® 30.3 Database information by USDOL/ETA under CC BY 4.0; modified by LostInCareer. Wage/outlook from BLS. Attribution details