Advertising and Promotions Managers
Management
Campaigns are planned and ads, posters, contests, coupons, and other promotional pieces are prepared to raise interest in a product or service. That includes inspecting layouts and copy, editing scripts and video, choosing media, and coordinating with sales, graphic arts, finance, and research. Campaign budgets and cost estimates have to be written up, and a team is directed through the work once a plan is set. Meetings with customers, company officials, and agencies are frequent. It suits people who like matching promotional materials to a budget and coordinating several departments at once.
Typical education: Bachelor’s Degree (4-year)
Annual Median Wage in Field (2025)
$133'660
Median Wage Market Position
$133'660
What you might do
- Plan ads and promotions meant to raise sales
- Review layouts, copy, and promo videos for fit
- Decide which media will carry the ads
- Align sales, design, finance, and research teams
- Lead the campaign team as ads go out
- Prepare campaign budgets and cost estimates
Skills that matter
- Campaign plans and promotional materials
- Close edits of layouts, copy, and scripts
- Media choices for each campaign
- Getting sales, design, and media in sync
- Direction of the campaign team
- Cost estimates for campaign plans
AI & the future of this role
Campaign concepts, copy, and media plans may increasingly be generated and optimized by AI tools. Brand stewardship and client relationships still matter, but much of the production and testing work looks more automatable.
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Includes O*NET® 30.3 Database information by USDOL/ETA under CC BY 4.0; modified by LostInCareer. Wage/outlook from BLS. Attribution details