Media and Communication Workers, All Other
Arts, Design, Entertainment, Sports, and Media
This grouping covers media and communication roles that do not have their own title. Typical work includes writing press releases and media kits, lining up coverage and interviews with outlets, and watching how a story is being reported. Social media accounts and other online presence are often part of the job, as is helping with public statements when something goes wrong. Plans for what to say and where to say it get written and then carried out. It suits people who like drafting clear messages, tracking coverage, and coordinating with reporters and other outlets.
Annual Median Wage in Field (2025)
$73'620
Median Wage Market Position
$73'620
What you might do
- Plan how an organization speaks in public
- Write press releases and assemble media kits
- Book interviews and coverage with news outlets
- Read coverage and note how stories land
- Post and reply on social media accounts
- Help draft statements when a crisis hits
Skills that matter
- Writing press releases and media kits
- Building communication strategies
- Coordinating interviews with media outlets
- Monitoring and analyzing media coverage
- Managing social media accounts
- Supporting crisis communication
AI & the future of this role
Much of this work involves digital content, messaging, and media production that AI tools can already draft, edit, or automate. Hands-on or relationship-heavy niches may still matter, but demand for generalized roles looks vulnerable as software absorbs routine tasks.
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Includes O*NET® 30.3 Database information by USDOL/ETA under CC BY 4.0; modified by LostInCareer. Wage/outlook from BLS. Attribution details